✦ Field note
When a paywall should stay quiet for a week
Publishers treat an empty session as wasted. The paywall appears on launch, on the third tap, and again when a restore fails. That last case is the one that creates refund mail.
If restore is broken — a rotated festival SKU, a missing product ID, a family plan that cannot actually share — showing the paywall again is asking people to pay for a library they already bought. For a week, sometimes two, the honest screen is restore status and a note, not a price.
The same is true after a store-policy warning about misleading subscription language. Shipping a louder paywall while the listing is being argued with App Review is how you collect one-star essays that quote your own subtitle.
A quiet week is not a brand statement. It is a catalogue in an unsafe state. Put a named person on the restore list, match the Bahasa and English promises, then turn the sheet back on. If you need a second pair of eyes on that match, the listing review is the short engagement for it.