What buyers actually pay for

Utilitystudiopath reads App Store Connect and Play Console the way a second pair of eyes should: slowly, against the catalogue you actually sell, and with a written briefing at the end — not a slide about ‘growth’.

Request an audit

✦ The desk

We sit with the purchase catalogue, not with a pitch deck

Utilitystudiopath is a small review desk in Kuala Lumpur. Publishers send us the product IDs they sell, the paywall screenshots they actually ship, and a month of store reports. We return a briefing on where buyers stall, refund, or fail to renew — and which SKUs are merely noisy.

We do not install a tracking layer in your app. We do not sit inside your store account after the engagement ends. The work is reading, comparing, and writing: refund reasons against paywall copy, introductory prices against the first renewal, Play’s purchase token errors against the SKU that throws them.

If you already know the catalogue is messy, start with the in-app purchase performance audit. If you only need the store listing and the paywall text looked at, there is a shorter copy review.

Read the flagship audit

Two colleagues reviewing printed reports at a long wooden table — Printed store extracts, not a live dashboard, are what we sit with in the first week.

✦ Currently on the bill

Audits and briefings

01 In-app purchase performance audit
A three-week reading of your live catalogue, refunds, and renewals, delivered as a written briefing and a working session in Kuala Lumpur or on a call.
From MYR 12,800
02 Store listing and paywall copy review
A close reading of the App Store / Play listing and the in-app paywall text, marked up against what the SKUs actually do.
From MYR 4,200
03 SKU and price ladder review
A pass over product IDs, price tiers, introductory offers, and the quiet SKUs that confuse restore and family sharing.
From MYR 6,500
04 Subscription renewal briefing
A focused reading of trials, grace periods, billing retry, cancellation timing, and the paywall that appears after a lapse.
From MYR 5,800

✦ From a publisher

They spent the second week on our family-sharing SKU, which I had treated as a footnote. The briefing showed it was quietly converting trials into a plan nobody could gift. I still wish they had warned me how long the sandbox receipts would take to assemble.
Hana R., subscription lead at a KL language app — In-app purchase performance audit

SST, receipts, and digital goods sold from Malaysia

In-app purchases are not a tax seminar. They do create receipt questions that finance will ask, and the store will not answer in Bahasa for you.